Consider this: Every single aspect of your brand’s communications tells a piece of your story, whether you want it to or not. Your logo, brand colors, website design, even the communication channels you choose to use – each of these offers a sliver of information about your brand to prospects and consumers, and if you’re not careful, those slivers might be working to undermine your story.
Listening is the foundation of every solid relationship, be it personal or professional.
Who are you? What’s your story? Who’s the audience? What’s the problem you want us to solve? What else can you tell us that we didn’t think to ask?
We can’t tell your story if we don’t know what it is. So that’s where it all starts.
This is where it all comes to life. Based on everything we’ve learned during the three earlier phases, we roll everything up into a consistent, attention-getting, and above all effective brand story that resonates with customers and tells the rest of the world who you are – and why they should care.
The best stories are always true stories. So we vacuum up as many facts as we can get our hands on – about your business, competitors, current customers, prospects, keywords, marketing trends, and whatever we can think of.
We know there’s a compelling story at the heart of your brand. And we know there are people who’d love to hear it. The research phase is when we flesh out that story and find the most receptive audiences for it.
We Analyze & Report (Again)
What’s working? What isn’t?
Hey, I know – let’s do more of the former and less of the latter!
We cut away the excess and slim things down, all in the name of boosting effectiveness. Whether that means improving a website’s loading speed by reducing image sizes, adjusting keyword focus on a blog campaign to get your story in front of a larger audience, or anything in between, our clients know they can rely on efficiency and ROI from everything we do.
By this point, we should know your story (backwards and forward), who your audience is and where we can find them. That’s all we need to put together our plan of attack – a big-picture strategy supported by tactical solutions that are developed with your objectives in mind.